Why Detect-Her Brush-On
was developed

Detect-Her is a new tail paint especially designed for use in estrous detection.

Detect-Her was developed out of dissatisfaction with other products on the market. Together, we at H&W Products have a combined 39 years experience in the AI Industry.

Several years ago, in our positions with a major AI organization, we saw the concept of tail marking catching on as the primary heat detection system in the U.S. In our area of the Northeast/Midwest we saw a real challenge with using the current products available to herd owners, fellow technicians and ourselves. The other tail paints on the market are made overseas where the majority of cattle are on dirt and exhibit about seven times more mounting activity than on concrete. We tried the popular livestock markers and found them messy and very difficult to interpret due to licking, smearing and not rubbing off after several mounts. Research at Virginia Tech. shows that mounting activity by cattle in confined housing is very low due to several factors such as concrete, BST, and high genetics for milk production.

We tried every product out there and were very frustrated with the difficulty to interpret standing heat in those hard to catch cows. We felt that if a product was made that was thick, dried crusty and would crumble and rub off after only a few mounts, even if it needed to be applied more often, it could be of great value to our technician force and customers.

We worked with three major paint manufacturers’ labs and tested over 30 different samples. We also had some great cooperation and help from several dairymen and other technicians. Detect- Her is water based so it is non-hazardous. The product is waterproof once dry but must be given sufficient time to dry before getting wet. Drying time will vary depending on temperature and humidity.

Detect-Her’s most popular use has been exactly what it was developed for, the whole herd system (Click here for more information).